The origins of soca can be traced back to the 1970s, when calypsonian Lord Shorty (Garfield Blackman) began experimenting with a fusion of East Indian rhythms and the traditional calypso beat. Lord Shorty is widely considered the "father of soca," and his 1973 hit "Indrani" is considered the first soca recording. The name "soca" is thought to be a combination of "soul" and "calypso," referring to the blending of different musical styles and rhythms. Lord Shorty's popularity grew in the 1970s with albums such as "Endless Vibrations" and "The Love Man." However, by the 1980s he had become disillusioned with the direction that soca music was taking, and he embarked on a spiritual journey, adopting the name Ras Shorty I and creating a new genre of music called "jamoo" that reflected his spirituality. Today, soca has become a popular sub-genre of calypso, and has given rise to its own sub-groups such as chutney soca and ragga soca. It continues to evolve, and has attracted a new generation of singers such as Iwer George, Machel Montano, Destra Garcia, and Faye-Ann Lyons. Soca has become a major industry and has taken over the carnival party scene and the Road March arena.